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B2B Marketing: Relevant content must move beyond โ€œglitzโ€ and tell a properly...

Tweet โ€œWhat we have here isโ€ฆfailure to communicate.โ€ Much like Cool Hand Luke, who heard this iconic line from his despotic warden after misunderstanding the prisonโ€™s stance on attempted escape, B2B...

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Crisis Communication: The first 48 hours of 9/11 from inside American...

The best and most careful crisis plans can be derailed by the unforeseen element. As a national carrier, American Airlines never even considered the possibility its own planes would be grounded. With...

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Project Management: Communication is the lost currency of business

Communication has become the lost currency of business. Consequently, when effective communication is not present in business, everything else seems a little off. Read on to learn how you can evaluate...

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Why You Should Consider Customer Service to be 1-to-1 Marketing

How is your company leveraging customer service? Some retailers see it as an expense, pushing customers to self-service portals to eliminate a human interaction altogether. If a customer can buy a...

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